Welcome to Crawl or No Crawl. Wanted to cap off this week with something that seems to be popping up anecdotally in chats and groups.
In general the question is some form of why aren’t all my pages indexed? I bet I did it right.
And some are noticing pages getting indexed and then dropped from the the index only to see it back in within a day or two.
To develop answers to these types of questions is the whole reason I started this project.
Because…
too often we assume the reason for the above is our fault
too often we accept Google’s “its all your fault” answers
we start tweaking our content in the hopes it will ease our “pain”
we don’t have the time to look at all the possibilities because we’re working
If I can save you hours of tweaking by sharing what I see both in search console, serp volatility and server logs, then it frees you up to work on the things you CAN control.
The report today will show alternative explanations based on data.