Welcome to Crawl or No Crawl report for October 4, 2025.
Yesterday around 4pm CST Google reported an issue with the “SERVING” portion of their indexation system.
The serving subsystem is how we “SEE” our content in the search results. This is what most people mean when they say their content is INDEXED. However, indexed and served are two different “states” within Google’s system.
What We Know
Not every Google data center is involved
Does NOT say is if this affects new content or previously served content or both.
So if you suddenly can not find your page or your rank tracker is giving you a heart attack - don’t assume it’s something YOU did.
Since preparing this report - there’s been a update on the issue.
There’s an ongoing data center issue that may impact serving of some pages in some locales. We’re working on identifying the root cause. The next update will be within 24 hours.
Now for the indexation update.