April 29 2024 - Indexation Results Report 10 days post end of March Core Update
Day 961 of the Indexing Project
Welcome to today’s Crawl or No Crawl Report.
In addition to updating you on what happened today in submitting via Indexing API, I’ll also go through last week’s test results as well as what tested as served this morning. But first…
What is the cost of not knowing what to do or where to dig if hit by the HCS?
Someone shared their site with me, one that they have abandoned. The loss of revenue was too severe.
Last Fall Sept 2024 HCU - comparing before & after clicks and impressions
65% loss in clicks
64% loss of impressions
The March Core update with HCS baked into algorithm - same comparison
88% loss of clicks
92% loss of impressions
Cumulatively across both updates - comparing before & after clicks and impressions
96% loss in clicks
97% loss of impressions
Lost with that was the income from what had been a successful affiliate business in a specific niche.
That’s the cost of waiting for Google to tell us what to do and listening to advice without having testing data to reveal the underlying bias in the SERPs.